A brand’s reputation is like a line of credit – hard earned, easily lost, and pivotal for founders navigating high-stakes growth. For founders and investors, the real question isn’t about potential or differentiation – it’s simple: Is your brand trusted...
Here’s what I’ve learned after watching dozens of startup launches: the ones that actually work aren’t choosing between spreadsheets and stories. They’re strategically blending both, and it’s making all the difference. In today’s...
When ALLMYNE, a travel app startup, approached me, they had a big vision: a substantial user base by the end of their first year and partnerships with nonprofit organizations to support their causes while providing unique experiences for travelers. But we faced a...
I hope you’ve been enjoying your summer. Here on the West Coast, it’s been hot hot hot – like 102F – which is almost 40C! As a Canadian, my brain still works on celsius, but I now know what a hot day is in fahrenheit! 🥵 Around this time 8 years...
Since March, I decided to experiment with how much I can continue to grow my business WITHOUT social media .. and the results? You might be surprised … but more on that later. 😉 I came to realize that what’s most important in entrepreneurship (and life!) is...
