Emmy Wu –
Fractional CMO +
Co-Founder of The Fundraising Films
Your story is your strategy. I make sure it works. My proprietary Story to Scale™ method turns startup stories into launch, fundraising, and growth systems.
$146M+
in client valuations
Six-Figure
Crowdfunding Campaigns
20 Years
in film, TV & advertising










Two Ways to Get Your Story Right
Done For You
Backed by 2 decades of brand strategy and Hollywood-level production experience, we’ll turn your Story Sprint diagnosis into a fully built brand strategy or investor-ready fundraising film — executed by our team.
For founders who want an expert team to take it from diagnosis to delivery.
Fundable Stories
Trained on 20 years of investor psychology and story-finding methodology, Fundable Stories turns a few guided prompts into a camera-ready script and shot-by-shot storyboard — yours to shoot, on your own timeline.
For founders who want to clarify their story before bringing in outside help.
Storytelling For Startups
With an expertise in storytelling, we don’t just give you a marketing plan—we turn it into investor‑ready and customer‑winning videos that bring your strategy to life.

Hi, I’m Emmy Wu
Your Fractional CMO & Product Launch Strategist
Standing out in a world of AI and copycat content takes more than cleverness – it takes storytelling that actually makes people feel something and drives action.
With two decades spent in agency film and television roles – partnering with brands including MGM and Paramount Pictures to Taco Bell and Subaru – I’ve made it my mission to turn ideas into experiences that resonate and perform.
I partner with companies creating solutions that protect our planet and advance human potential. Together, we can drive positive change.
Client Testimonials

YASMINE KHATER
HEAD STORY COACH | SALES STORY METHOD
Emmy Is Ahhh-Mazing. She has a magical blend of technical, creative and strategy with a deep understanding of video marketing which is very rare to find. Her strategy forces you to think big picture, then she helps to hold your hand to implement all of it.

DAVID MCCLURE, PhD
FOUNDER, COO | PDXBIOTECH
I have been extremely impressed. From someone on the agency side of things, I have been extremely impressed with your process and expertise at every step. Thanks for all the hard work you and your team have put in over the course of the past month. Truly, working with your team has been one of the best things ever to happen at PDX BIOTECH!

ERIC CROSWELL
FOUNDER & DIRECTOR | BRIDGE CITY MEDIA
I needed clarity around opportunities for process optimization, and you really took the time to understand the company. Your recommendations have saved me noticeable time each week, and the Asana project management flow feels like I now have two awesome project managers! This has allowed us to have better opportunities to grow. I am very impressed!

STACI JORDAN SHELTON
PERFORMANCE CONSULTANT & COACH
You don’t just know how – You Show How. Your step by step guidance on not just the how but the WHY of it all was amazing. I had everything I need to help me succeed in my business and facilitated TWO 5-figure launches from brand new products!!! I felt held, seen and supported in this program more than anything I’ve experienced. Thank you.

KRONDA ADAIR
FOUNDER | KARVEL DIGITAL
It was the BEST experience! It’s everything I hoped and dreamed it would be. 🙂 I showed the video to my family and they all cried. I loved your process, you have your systems dialed, and it was clear you had put a lot of thought into the entire process from start to finish. This video will live on my home page for a long time to come!

LYNN & KENT RAIBLE
MASTER GOLDSMITH & EDUCATOR | GOLDEN SPHERE STUDIOS
Emmy has a gift. She asks questions, listens carefully, and has the ability to highlight what you do in a way that your target market is ready to engage with you! It was through her insight, great ideas, ability to explain everything clearly, and fully execute, all while remaining calm and clear, that moved us forward.

GEFF ZAMOR
CREATIVE DIRECTOR | GMS MEDIA & ADVERTISING
Whether it was developing project plans, managing production schedules, or collaborating with cross-functional teams, Emmy consistently delivered exceptional results. Emmy also has a remarkable talent for motivating and inspiring their team members, encouraging creativity, and promoting a strong sense of camaraderie.
Recent Articles
Case studies and tips highlighting the power of storytelling, streamlining operations, and innovative product launches.
Building Brand Authority Through Visual Storytelling
A brand’s reputation is like a line of credit - hard earned, easily lost, and pivotal for founders...
Why Successful Companies Hit Marketing Walls
Your marketing used to work perfectly. You built a loyal community who knew, liked, and trusted you. Revenue...
The Startup Launch Playbook: Why Data + Authentic Storytelling = Unstoppable Growth
Here's what I've learned after watching dozens of startup launches: the ones that actually work aren't...


