INDUSTRY: HOSPITALITY
Back-to-back sold out events & increased bookings in low season

The Challenge

Saint John’s Resort, a 200-acre luxury destination, offers premium accommodations, fine dining, and recreational facilities. Despite its iconic status, the resort struggled to effectively showcase its full range of amenities and experiences. The team needed to boost brand visibility, increase event bookings, and engage broader audience segments.

Our Approach

We implemented a multi-channel strategy to redefine the resort’s marketing and drive measurable growth. From overhauling digital and print assets to crafting data-driven campaigns, we created a cohesive framework that delivered impactful results.

Developed Content & Paid Advertising Strategies: included photo and video for social media, publications, and nationwide PR campaigns. Leveraging fragmented audience insights to create cohesive personaes that grew hotel bookings, wedding bookings, and restaurant sales. Partnered with local businesses and national brands to amplify visibility.

Improved Visual Storytelling: redesigned newsletters for four audience segments, featuring a clean and timeless aesthetic that reflected the resort’s luxury brand. Transformed outdated booking confirmation emails into sleek, polished templates that elevated the guest experience. Developed premium golf program brochures to build anticipation for the upcoming launch.

Optimized Team Project Management Systems: developed company-wide workflows for planning and executing on-property activations that improved capacity planning and reduced errors. As a result, cross-functional team communications improved and morale grew.

The Results

Saint John’s Resort improved their brand perception, attracting new audiences and increasing revenue through a strategic mix of storytelling and data-driven insights. From the greens to the dining room, we reimagined the guest experience and brought the resort’s story to life.

Sold out corporate bookings within three months. Increased guest bookings in low and shoulder seasons.

Social engagment and visibility grew by producing high-quality video storytelling and behind-the-scenes content which resulted in viral sharing, sold-out restaurant events, and a fully booked wine lounge. See their Instagram accounts below:

Saint John’s Resort Instagram

The Wine Grotto Instagram

The Cardinal Golf Instagram

Improved team collaboration by moving from paper forms to a shared digital platform, leading to smoother event execution and elevated guest experiences.