INDUSTRY: VETERINARY BIOTECH
$146K raised in crowdfunding
The Challenge
PDX BIOTECH developed OraStripdx, a patented rapid test that detects periodontal disease in dogs and cats – a condition that’s invisible to the naked eye and often goes undiagnosed until it becomes life-threatening.
With 5 patents and over 100,000 tests already shipped to veterinary teams in the US, UK, Japan, and South America, the product was proven. But translating complex veterinary science into a story that moves retail investors to act was the gap.
Our Approach
We produced a full campaign video, 3 social ads, and custom animation to support their StartEngine Reg CF raise. The strategy focused on:
Simplifying the science. Custom animation showed how periodontal disease develops invisibly, making the problem visceral and immediate for non-scientific audiences.
Founder coaching. We worked directly with the team on performance and script delivery to ensure credibility came through on camera – not just in the data.
Compliance navigation. We managed multiple rounds with StartEngine’s compliance team, refining clinical language (including sourcing published study citations) to satisfy regulators without losing emotional impact.
The Results
CAMPAIGN FUNDRAISER VIDEO
(Produced for Rally-On Media)
PDX BIOTECH raised $146,000 in their crowdfunding campaign. But the impact went beyond the raise. At an investor pitch event, one audience member yelled “you had me at hello” before the team even started speaking – the video had already done the work.
David McClure, Founder: “Working with your team has been one of the best things ever to happen at PDX BIOTECH. You have become our go-to Producer from here on out!”
