INDUSTRY: NONPROFIT / COMMUNITY HOUSING
The Challenge
Columbia County Habitat for Humanity builds affordable housing for families in the community — but needed a fundraiser video that could do more than describe the mission. It needed to make donors feel the difference stable housing makes, in a room, at a live fundraising event. For their fundraiser video, we wanted to capture footage that showcased stories from individuals, and tell the story of their efforts in a way that really reached people’s hearts. The result is a timeless marketing piece that show how we can create stability and strength through community.
Our Approach
We volunteered to produce the film, building it around the people Habitat serves rather than the organization itself — pairing resident stories with footage from the builds, structured to land emotionally with the room at the affiliate’s fundraiser. We also cut a 30–60 second version for social sharing, so the story could travel past the event itself.
The Results
The video became a recurring fundraising tool for the affiliate. Executive Director Jennifer Anderson used it to expand the organization’s speaking-engagement schedule:
“Thanks again for creating such a powerful tool for us. I am working on scheduling more speaking engagements to make the most use of our amazing video.” — Jennifer Anderson, Executive Director, Columbia County Habitat for Humanity
The Executive Director of Habitat for Humanity of Oregon, who has attended fundraisers for affiliates across the state, called it the best Habitat video she has ever seen.
