INDUSTRY: CLEANTECH / SUSTAINABILITY
$20M valuation
The Challenge
Greener Process Systems developed SETH, a patented technology that captures air pollution from oceangoing ships docked in ports – reducing emissions to near zero for communities disproportionately affected by harmful pollutants. The science was breakthrough, the market opportunity was massive ($360 billion industry), and the team was building their first installation in Italy. The challenge: making a complex engineering solution feel urgent and investable to everyday investors on StartEngine.
Our Approach
We produced a campaign video and social ads that positioned SETH as both a public health imperative and a significant investment opportunity. The strategy focused on:
Leading with impact. We opened with “Asthma Alley” – the reality of communities living near ports – to create emotional urgency before introducing the technology.
Translating engineering into narrative. Rather than explaining how SETH works mechanically, we focused on what it does: captures pollution that’s making people sick, at a scale no other solution has achieved.
Founder authority. CEO Matt Sweetwood delivered the investment thesis on camera, connecting the environmental mission to the market opportunity with clarity and confidence.
The Results
GREENER PROCESS SYSTEMS CAMPAIGN VIDEO
(Produced for Rally-On Media)
Greener Process Systems launched their StartEngine campaign with a $20 million valuation and moved into the build stage for their Italy installation. The campaign video positioned SETH not as a science project, but as the cleantech solution that ports worldwide had been waiting for.
Matt Sweetwood, CEO: “Thank you for being great. It’s been a huge pleasure to work with you.”
