Part of creating an effective brand is one that builds a following of people who really resonate with your brand message.

Did you know that there are people out there right now just dying to find out the unique products or services that only you can give? So, what’s holding you back? Maybe they can’t find you in the sea of entrepreneurs, or maybe you’re not giving them a clear picture of what you offer and what makes you stand out?

Videos are a great platform for your business to shout from the rooftops about how awesome you are, and why people should work with you. Here are some things you should consider when creating your videos.

Make your videos concise and ultimately addressing a singular topic.

You want to make your videos THE go-to-place for your viewers to get all the answers that they’re looking for. This starts with getting to know your ideal client. I can’t stress how important it is to take the time to do this. You are creating these videos for THEM. Make your videos a series that addresses all the questions and concerns revolving around this topic.

For instance, if you’re a health coach, a great idea is creating a video series that provides an overview on a program you offer. It gives potential clients a taste of the product, and what it’s like to work with you. If you create products, you can create a series that dives into every step of how you make your product, from what inspired you to start the line and all the behind the scenes that make your product different from the others out there.

Create consistent content.

While it is helpful to create a limited series video, which that might work for your brand, if you want a true following, you have to put out consistent, interesting and helpful content. This sets you apart as a true content maker, and creates an engaged following.

It’s been shown that weekly content provides much higher viewer engagement than bi-weekly or monthly, but even if you start out just once a month, it’s a great starting point and when you have the space to do more, then seize the opportunity to build your video empire.Consistency is more than just timing, it’s also the depth in which you address your content.

Viewers might drop off if you create beautifully rich content in your first month, then start to breeze over topics in following weeks. Consistency also means that you are truly engaged in what you’re doing and that will shine through to your viewers.

Do it differently.

The sad truth is, there is just so much information out there in the sea of social media and people doing their thing. Yet, you have a gift to offer this world that only you can offer. Explore the ways that makes you different from your counterparts, and think of creative ways to present that in your videos.

Did you create a workflow program that is different from other ways of organizing business and work? Do you create a product using special technique that you’ve developed? Talk about it and show your potential clients on camera. Video is special combination of imagery and sound, so don’t feel that you have to explain everything you do with words. Show your viewers with interesting and beautiful images. That will often speak louder than words.

Be vulnerable.

I love Brene Brown’s work on the importance of vulnerability and especially when there are so many other people out there running a business similar to ours. What is going to set us apart? Yes, our truth and vulnerability. Don’t be afraid to show people the real you.

Whether you’re goofy and quirky, or kind of nerdy, there are people out there who are dying for the REAL YOU and the real goods that only you can offer. It’s okay to make mistakes, or change our opinions … these are all the things that have made you who you are, and you are fabulous.

It’s wrong to think that we need to put up a front all the time and live up to an online persona. The best online PR is the kind that shows your truth because people will find out about it anyway when they meet you in person or work with you.Live lots, make lots of mistakes, and tell other people about it. People will love you for it.