Fractional CMO

Driving growth that outlasts trends – Executive marketing leadership and scalable systems for long-term results.

Fractional CMO for Portfolio Companies & Startups

Transform Your Company Into Market Leaders Without the Full-Time Executive Investment

As your Fractional CMO, I provide the executive-level marketing strategy and hands-on implementation that turns companies into high-performing brands.

From $94K fundraising successes to $15.48M valuations, I help portfolio companies and startups achieve the accelerated growth that maximizes your investment returns.

Whether your company needs immediate marketing turnaround, systematic growth infrastructure, or strategic positioning for future exit, I deliver the marketing leadership that drives measurable results without the overhead of a full-time hire.

Let’s Write YourSuccessStoryTogether.

Schedule a complimentary strategic 30-minute call where we’ll assess your current gaps, identify growth opportunities, and build a custom roadmap to accelerate your path.

The Challenges PE Firms Face

Your Portfolio Companies Are Burning Money on Marketing That Doesn’t Convert

Despite having promising products and solid business models, most acquired companies struggle with unfocused marketing strategies, generic messaging, and ad campaigns that drain budgets without driving results. You’ve invested in their potential, but their marketing isn’t reflecting their value.

Talented Founders Who Can’t Scale Marketing Operations

The entrepreneurs who built these companies are brilliant at product development but often lack the marketing infrastructure to scale efficiently. They’re stuck in day-to-day execution instead of focusing on strategic growth that justifies your investment.

Disconnected Teams Creating Operational Chaos

Without proper marketing systems and processes, your portfolio companies waste time on redundant efforts, miss critical deadlines, and frustrate customers with inconsistent messaging—all while burning through budgets with little to show for it.

Marketing “Strategies” That Ignore ROI and Investor Expectations

Many startup marketing efforts focus on vanity metrics rather than the growth trajectories and measurable outcomes that matter for valuations and exit strategies.

Here’s How I Solve It

Data-Driven Measurable Growth

From achieving rapid user adoption, to generating higher company valuations, I focus on metrics that matter to investors.

Implement Systems That Scale

Marketing operations that run smoothly even during rapid growth. My clients go from chaotic execution to organized, predictable marketing that supports scaling.

Brand Storytelling to Build Loyalty

I help your portfolio companies craft compelling narratives that differentiate them in crowded markets, build greater customer loyalty, and robust sales pipelines.

Flexible Leadership Timeline

Provide executive-level marketing strategy and implementation without the overhead of a full-time hire. Perfect for portfolio companies that need immediate impact.

I Have Been Extremely Impressed.

From someone on the agency side of things, I have been extremely impressed with your process and expertise at every step. Thanks for all the hard work you and your team have put in over the course of the past month. Truly, working with your team has been one of the best things ever to happen at PDX BIOTECH!

DAVID MCCLURE, PhD, FOUNDER, COO | PDXBIOTECH

Emmy Consistently Delivered Exceptional Results.

Whether it was developing comprehensive project plans, managing production schedules, or collaborating with cross-functional teams, Emmy consistently delivered exceptional results. Emmy also has a remarkable talent for motivating and inspiring their team members, encouraging creativity, and promoting a strong sense of camaraderie.

GEFF ZAMOR, CREATIVE DIRECTOR | GMS MEDIA & ADVERTISING

We Sold Out Both Online Courses, Added More Income Streams, And Generated 6-Figures In A Brand New Market!

Emmy has a gift. She asks questions, listens carefully, and has the ability to highlight what you do in a way that your target market is ready to engage with you! Emmy had everything lined up and led us one step at a time through the process. It was through her insight, great ideas, ability to explain everything clearly, and fully execute, all while remaining calm and clear, that moved us forward.

Emmy Is Ahhh-Mazing.

She has a magical blend of technical, creative and strategy with a deep understanding of video marketing which is very rare to find. Her strategy forces you to think big picture, then she helps to hold your hand to implement all of it.

YASMINE KHATER, HEAD STORY COACH | SALES STORY METHOD

Hiring Emmy To Do My Video Launch Was The Best Business Decision I’ve Made This Year.

She is the real deal, deeply care about her work and to get YOU results with your launch. The end result of working with Emmy was a fabulous videos, we launched a week ago, and my class is already full with amazing students!

PATRICIA MISSAKIAN, FOUNDER | THE AKASHIC RECORDS INSTITUTE

I Am Very Impressed!

I needed clarity around opportunities for process optimization, and you really took the time to understand the company. Your recommendations have saved me noticeable time each week, and the Asana project management flow feels like I now have two awesome project managers! This has allowed us to have better opportunities to grow. I am sure we will work together again soon!

ERIC CROSWELL, FOUNDER & DIRECTOR | BRIDGE CITY MEDIA

It Was THE BEST Experience!

It’s everything I hoped and dreamed it would be. 🙂 I showed the video to my family and they all cried. I loved your process, you have your systems dialed, and it was clear you had put a lot of thought into the entire process from start to finish. This video will live on my home page for a long time to come! 

KRONDA ADAIR, FOUNDER | KARVEL DIGITAL

The Process

1. Strategic Assessment & Foundation Building

Comprehensive marketing audit to analyze current infrastructure, identify bottlenecks, and develop customized roadmap aligned with investment goals.

2. Implementation & Team Integration

Seamless integration with existing team, implementing optimized systems and high-performance campaigns while maintaining communication with leadership and investors.

3. Optimization & Growth Acceleration

Continuous monitoring and data-driven adjustments to maximize ROI. Focus on key investor metrics: customer acquisition costs, lifetime value, and revenue growth.

4. Strategic Reviews & Sustainable Growth Planning

Regular strategic reviews with performance analysis, budget optimization, and frameworks designed for sustainable long-term success.

Strategic marketing transformation requires a minimum 3-month engagement to implement systems, optimize campaigns, and generate measurable results.

After the initial 3-month period, month-to-month is available. Perfect for companies preparing for exit or those requiring ongoing strategic marketing leadership.

Investment begins at $6,500.00/month for 3 months

What’s Included

Every engagement is customized based on the portfolio company’s current marketing infrastructure, growth stage, and your investment objectives.

Strategic Marketing Planning & Execution

Complete ownership of your portfolio company’s marketing function, from strategy development to hands-on implementation. I assess what’s needed and execute the right mix of initiatives to drive measurable growth and ROI.

Bespoke Solutions

Depending on your company’s specific challenges and goals, we may include:

Brand positioning & storytelling strategy

Digital advertising campaigns (Meta, Google, etc.)

Marketing operations & team development

Video production & content creation

Performance analytics & investor reporting

Go-to-market planning & execution

Integrated Approach, Measurable Results

Rather than managing multiple vendors with conflicting strategies, you get cohesive marketing leadership that adapts to your company’s needs while consistently driving the growth metrics that matter to investors.

Schedule a complimentary strategic 30-minute call where we’ll assess your current gaps, identify growth opportunities, and build a custom roadmap to accelerate your path.